PR Writing

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PR Writing *

Welcome to my Public Relations Writing page!

click the titles to view/download full document!

On this page, you will find all the work I completed in my Public Relations Writing course at the University of Arkansas. This course enabled me to participate in hands-on training that developed the writing skills necessary for success in PR. I learned to create persuasive messages for various audiences and media types. I also explored theories of persuasion and relationship management through practical exercises like press releases, media advisories, and social media campaigns.

On the page: BM Dossier, PR Ethics Case, Press Release, Radio News Release, Media Advisory, Social Media Campaign for The White Lotus Thailand, and PR Campaign for Marley’s Pizza. All documents will be available for download!

This Dossier provides a comprehensive introduction to who I am. As our first assignment, it offered full creative freedom, making the process both engaging and enjoyable. I designed the project entirely in Canva, creating all the image cutouts myself. Through this experience, I was able to explore Canva’s design tools in depth and further develop my graphic design skills.

Click “BM DOSSIER” to view the project directly in Canva.

^Click Me^

For this assignment, I wrote a media advisory announcing the Dallas Stars' upcoming Fan Fest to kick off the 2025–2026 NHL season. The project involved creating a clear, 500-word advisory that communicated the who, what, when, and where of the event while highlighting important details for media professionals.

The assignment aimed to mimic a real PR task by drafting an advisory that would attract media coverage. I identified the main goals, target audience, and desired media outlets. I also explained why the event mattered. The advisory included all standard PR components, such as letterhead, press contact, headline, dateline, embargo statement, and organizational boilerplate.

Additionally, I included clear sections outlining:

- Interview opportunities with players and team representatives

- Photo and video opportunities featuring fans, mascots, and on-ice activities

- Press credential information and access guidelines

This assignment demonstrated my ability to follow professional communication standards, organize media materials effectively, and write clearly for a journalistic audience.

As a Public Relations Associate at Dior’s Paris headquarters, I wrote a press release announcing the brand’s new global partnership with Jisoo of BLACKPINK. This project demonstrated Dior’s shift toward focusing on the Southeast Asian market, following data that indicated media impact and engagement from Asian celebrities were significantly higher than those from Western counterparts.

In this role, I looked at Dior’s marketing data and brand positioning to create messaging that matched the company’s changing global focus. The press release was timed to come out before the Dior Haute Couture Autumn-Winter 2024-2025 Fashion Show in Paris, highlighting Jisoo’s position as a leading global ambassador.

This project highlighted my ability to:

  • Translate corporate strategy into engaging media communication.

  • Use data-driven insights, like Launchmetrics findings, to support PR decisions.

  • Capture the tone and prestige of a luxury fashion brand.

  • Match messaging with international market trends and cultural engagement strategies.

For this project, I created a ten-post social media campaign for White Lotus Saigon, a fictional luxury resort inspired by HBO’s The White Lotus. The assignment required us to apply public relations principles to develop visually engaging content that catered to the audience across various platforms.

Each post included both text and visuals, from original infographics to photography and holiday-themed content. These were designed to match the resort’s brand identity and communication goals. I pinpointed the target audience, strategic objective, and media platform for each post, ensuring that every piece supported a clear PR outcome, such as increasing visibility, engaging the audience, or building brand reputation.

I applied my skills in graphic design, communication, and audience analysis by creating original visuals and layout ideas that reflected the elegance and cultural richness of Saigon. The campaign showed my ability to blend creative content with messaging that followed professional social media guidelines and brand tone.

This project highlighted my strengths in:

  • Visual storytelling and brand-aligned design

  • Strategic use of PR and audience targeting

  • Platform-specific content creation for Instagram, X (Twitter), and Facebook

  • Integrating design and communication strategy for a consistent brand presence