Public relations
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Public relations *
The content below was all created in my PR class. This category includes a PR Campaign, Audience and Diversity Analysis, Press Mentions Summary, SWOT Analysis and more!
Audience analysis and diversity: Steve Madden ltd.
click ^ to download the full analysis
Preview:
Currently, the state of markets in all different industries are growing, globalizing, and having to adapt to changes regularly. Steve Madden Ltd. is one of those companies that started from the ground up and is now a prominent brand in the fashion industry. Because fashion and the world around it are changing rapidly, brands can no longer rely solely on their designs for their success. Companies, like Steve Madden, must now also have the ability to embrace diversity and inclusion in both society and their company culture.
Citations
Delfin, J. (2024). “Chic Walker”: Woman as a Cultural Object . Reed.edu.
https://www.reed.edu/anthro/faculty/MIA/Analyses/DelfinoAnalysis.htm
Arman Lorenzo Burias. (2024, August 22). New York City Is the Star of Steve Madden’s Fall 2024 Campaign. Designrush.com; Design Rush.
https://www.designrush.com/news/new- york-city-is-the-star-of-steve-madden-fall-2024-campaign
STEVE MADDEN. (2024, August 20). Steve Madden 2024 Fall Campaign. YouTube. https://www.youtube.com/watch?v=Qx_uEpc0rEM
Reuters. (2021, January 5). How shoe tycoon Steve Madden got back on his feet. Reuters. https://www.reuters.com/business/media-telecom/how-shoe-tycoon-steve-madden-got- back-his-feet-2021-01-05/
Trashie. (2024, September 9). TRASHIE PARTNERS WITH STEVE MADDEN ON RECYCLING PROGRAM. Prnewswire.com. https://www.prnewswire.com/news-releases/trashie- partners-with-steve-madden-on-recycling-program-302242174.html
Press, T. A. (2002, May 4). Steve Madden, Shoe Designer, Is Sentenced for Stock Fraud. The New York Times. https://www.nytimes.com/2002/05/04/business/steve-madden-shoe- designer-is-sentenced-for-stock-fraud.html
CODE OF CONDUCT. (n.d.). Steve Madden Ltd. https://investor.stevemadden.com/static- files/adf04f36-7746-4404-9e95-be4caf7f9838
Wilcox, D. L., Cameron, G. T., & Reber, B. H. (2015). Public relations : Strategies and tactics (12th ed.). Pearson Education Limited. https://plus.pearson.com/home?utm_source=ereader
This assignment helped build a foundation for my analysis over Steve Madden Ltd. I monitored media mentions of the company for 5 weeks! Click to download!
All of the content below was for a PR campaign done for the Southern States Communication Association. I have included the SWOT analysis, flyers for the conference, and sample social media posts that promote the event.This file is also available for download if you click the title!
swot analysis
Strengths:
long established reputation
networking opportunities for members
provided a platform for scholars and communication professionals
Opportunities:
expand social media presence
development initiatives of attendees/members
collaboration with influencers and professionals
Weakness:
membership size is small with only 1.200
conference lacks public exposure
awareness of organization and conference
Threats:
other regional communication associations
national conferences
virtual/remote events
low attendance turnout
attendees leaving the conference early
